Undisputed today unveils its global partnership with FUJIFILM instax to showcase top competition Breaking ahead of its inclusion at the Paris 2024 Olympics. For the first time Olympic contenders plus current world and continental champions will assemble at the “FUJIFILM instax Undisputed Masters”, a series of gold ribbon events in London, Amsterdam, Los Angeles and Tokyo.

The partnership signifies further mainstream awareness for Breaking culture and its new generation of athletes. “We are excited to partner with such a respected company and the brand. What FUJIFILM instax values perfectly mirrors a Breaker’s approach not only to winning through creativity and signature moves but also to respect the competitors with inclusive mind. This partnership represents the perfect synergy of ‘creating a generous moments.” Said O.J Whittle, CEO of Undisputed. Breakers from all over the world will bring their best moves and unique styles to the arena. Reputations are made and lost here, so the stakes are always high, which makes the battling intense and truly compelling. The audience are set to witness the most incredible actIon as competitors go head-to-head, creating one-of-a-kind moments.



“It’s a great honour to support the prestigious showcase competitions “Undisputed” and all Breakers. Breaking has a passion and activity that is generally reflective of our instax brand values. Its pillars are culture, community and competition, and they embrace new ways of combining online and offline which is an intersection where our brand thrives.” said Masato Yamamoto, Senior Vice President, FUJIFILM Corporation. Instax has been globally embraced as a communication tool or a tool of self expression for its ability to capture those precious moments in life in the form of photo prints, and convey emotions that go with them. This collaboration, instax would like to be a media to support Breaking to be known more, and would like to show the values that Breaking and instax share to enhance the image of each.


About Undisputed Masters

Established in 2013, Undisputed connected the most prestigious solo Breaking competitions into a world series with their respective champions competing at a Masters championship. From 2014 to 2019 the Undisputed “World B-Boy Series” featured 52 competitions and 6 Masters events.
Undisputed has innovated the development of competition rankings and the Trivium judging system that will be used at the Paris 2024 Olympic Games. As of 2022 after a 2 year hiatus due to the Covid-19 pandemic, Undisputed in partnership with FUJIFILM Instax presents a new series of Masters events in London, Amsterdam, Los Angeles and Tokyo. The tour will feature invited Olympic contenders plus current world and continental champions. Joining them in the competition will be the winners from open solo men, women and crew qualifiers.



FUJIFILM Corporation, Tokyo, Japan is one of the major operating companies of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, advanced materials, document solutions and imaging. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.



For the past 20 years instax, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real film photos in either mini, SQUARE and WIDE formats. instax has changed the way people all over the world capture moments since its launch in 1998; resulting in becoming the world leader in instant photography. The flagship products include the mini 11, mini 40, mini Evo, mini LiPlay, mini Link printer, SQUARE SQ1, SQ20, WIDE 300 & Link WIDE printer among others. For more information, please visit https://www.instax.com


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