Defending champions Phil Wizard (CAN) and Ayumi (JP) look to retain FUJIFILM INSTAX Undisputed Masters crown during The Notorious IBE.
August 4th – 6th Heerlen, The Netherlands

Amsterdam July 28th, 2023 – The Notorious IBE is nearing its 25-year anniversary and FUJIFILM INSTAX Undisputed Masters is excited to celebrate this milestone with them. The global breaking competition series fits right in with this cultural dance festival as both share a unique blend of competition, culture and lifestyle.

History of The Notorious IBE
The Notorious IBE sets itself apart 25 years after Nighttown in Rotterdam organized the first cultural dance festival of its kind. Initially a two-day festival with multiple stages showcasing all elements of hip-hop. However, The Notorious IBE grew rapidly, and an additional day was added, making it a three-day festival full of battles, dance, music, knowledge-sharing, culture, and community. In 2005, when Nighttown closed its doors, the festival was on the lookout for a new location that could house all its ambitions. In 2007, The Notorious IBE found the perfect location in the city of Heerlen in the South of the Netherlands, where it remains today. Since day one, Heerleners have welcomed The Notorious IBE with wide, open arms. With their support and the support of the local Government, the festival grew into the strong community festival it is today.

FUJIFILM INSTAX Undisputed Masters
Last year, for the first time, FUJIFILM INSTAX Undisputed Masters joined The Notorious IBE. The global breaking competition and the cultural dance festival are a perfect fit as breaking is an inherent part of their DNA, and both consistently aim to give a platform to the global breaking community and help it grow.

FUJIFILM INSTAX Undisputed Masters routinely sets the bar for breaking events around the world and is seen as one of the most sought after competitions. The competition highlights the huge strength of being part of the community and gives newcomers an opportunity to learn about the sport on the road to Breaking’s inclusion at the 2024 Summer Olympics in Paris.

The qualification program
Friday August 4th, ‘23              Crew Qualifiers

Saturday August 5th ’23           Solo Women Qualifiers
Sunday August 6th ’23 Solo     Men Qualifiers

The Finals program
Sunday August 6th ’23

– Crew Finals
– Solo Women Battles
– Solo Men Battles

The Solo Men – and the Solo Women winners will win a trip to Tokyo and a chance to compete at the FUJIFILM INSTAX Undisputed Masters event in Tokyo on March 16th and 17th, 2024.

Tickets
Tickets are available via: thenotoriousibe.com/tickets/

For media inquiries:
Contact press@undisputedmasters.com

About FUJIFILM
FUJIFILM Holdings Corporation, Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver “Value from Innovation” in our products and services in the business segments of healthcare, materials, business innovation, and imaging. Our relentless pursuit of innovation is focused on providing social value and enhancing the lives of people worldwide. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information about Fujifilm’s Sustainable Value Plan 2030, click here. For the year ended March 31, 2023, the company had global revenues of approximately 2.9 trillion JPY (21 billion USD at an exchange rate of 134 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

About INSTAX
For the past 25 years INSTAX, the instant camera brand from FUJIFILM Corporation, has been creating cameras which instantly produce real film photos in either MINI, SQUARE and WIDE formats. INSTAX has changed the way people all over the world capture moments since its launch in 1998; resulting in becoming the world leader in instant photography. Through different products, campaigns and partnerships, the INSTAX brand continues to serve as a catalyst for moments of creative generosity. Continually giving and creating generous moments for all. For more information, please visit https://www.instax.com

About Undisputed Masters
Undisputed Masters is a global breaking competition series that was established in 2014 by a joint initiative of some of the world’s leading breaking events, judges and competitors. Undisputed has innovated the development of competition rankings and the Trivium judging system that will be used at the Paris 2024 Olympic Games. The Trivium Judging System is an intuitive digital scoring platform that allows judges to react to breakers in real-time. The system has three key criteria: physical quality, interpretative quality and artistic quality.